Download A Short Guide to Reputation Risk (Short Guides to Risk) by Garry Honey PDF

By Garry Honey

There are all types of difficulties linked to acceptance chance. Many agencies locate that it does not healthy smartly inside of operational danger; others fight to allocate accountability for it or to discover methods of reporting successfully. maybe the largest challenge of all is that firms usually confuse recognition possibility with acceptance management...that is assuming they comprehend the idea that in any respect. Garry Honey's "A brief advisor to attractiveness hazard" deals an answer to those difficulties in a concise and direct booklet for board administrators and possibility managers. utilizing a few basic versions, he: explains popularity possibility; differentiates it from other kinds of hazard; offers a chain of instruments for settling on, measuring and handling attractiveness threat; is helping you assign accountability for attractiveness hazard on your administration constitution; and, indicates tips to combine it along with your organisation's method, your wider hazard administration method in addition to your compliance and governance buildings. attractiveness possibility is a subject with relevance around the service provider, from possibility managers to company verbal exchange managers, from compliance supervisor to HR Director. no matter what your curiosity within the topic, "A brief advisor to acceptance threat" presents a shorthand path to figuring out the context and key positive aspects of this topic.

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Additional resources for A Short Guide to Reputation Risk (Short Guides to Risk)

Example text

Cynics have said that risk management as a discipline is fast becoming one of managing the avoidance of risk not actually one of managing risk itself. Avoiding risk comes naturally in the workplace where Health and Safety regulations set in place a code for common sense personal safety. As a behavioural risk, reputation risk can and should be avoided but the risk can sometimes seem too obvious to notice. A workplace environment that is driven by sales or profit growth can expose itself to ethical and even legal problems.

Measuring expectation among any stakeholder group requires an understanding of stakeholder attitudes and the relationship each group has with your organisation. Thus, it is necessary to survey stakeholder expectation in terms of perception and not in terms of customer or employee satisfaction, as is so often the case. St a keh o l d er s At this point it is perhaps appropriate to define the term ‘stakeholder’. The word is not yet in common usage across all departments in many organisations, although Investor Relations and Corporate Communications people generally have a good understanding.

Communication strategies that aim to avoid reputation risk recognise that 32 Id en t if y in g St ak eh o l d er s an d R isk D r iver s 3 interest in the organisation is within the control of the communications team. However the power and influence of a stakeholder audience lies outside their control. A typical communication strategy will therefore aim to move stakeholders from the left to right-hand side boxes, working on increasing the interest rather than attempting to increase influence, which is not feasible.

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